"I'm not a salesperson."
Sorry, but yes you are.
If you're just starting out, or if you're running a rapidly scaling company, maybe you don't want to be one. But you are.
This is a painful thing to admit, because we all have this image in our heads of what "sales" looks like.It's the used car salesman... or worse, the LinkedIn cold outreacher. Treacherous. Duplicitous. Fabricating urgency. Pushing unnecessary upsells. Demanding your time when you don't have any to give.
We see these things and we recoil from the idea of selling our own services in a way that even remotely resembles the way that _they_ do it.
But you get to do it YOUR way. That image of a salesperson you have in your head? Forget them.
Consider what good sales actually means, and just do it:
- Listen more than you talk
- Ask questions like a journalist
- Genuinely care about solving their problem
- Move fast when they're ready
- Follow up with what you heard
- Be direct about what you need
There may be a day when you need a seasoned salesperson who runs the process... but in the early days, it's just you. And that's actually your advantage.
No approval chains. No checking with the team. No corporate red tape. No arbitrary sales goals.
Just you, showing up as yourself, selling a real antidote to real problems.
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